RECTITUDE 37 LIMITED wants you to know that your
privacy is important to us. Our customers are at the heart of everything we do, and we strive to ensure your
experience with BM FASHION
LIMITED is one that you will
want to repeat and share with your friends. Part of our commitment to you is to respect and protect the privacy
of the personal information you provide to us. The information below is designed to inform you of what
information we collect, why we collect such information, how we use the information we collect, and the choices
we offer, including how to access and update information. Any reference to our “Site” includes
our BM FASHION
LIMITED website, mobile
applications and other software, and any reference to our “Services” includes our Site, customer service phone
line and other shopping or product services offered by RECTITUDE 37 LIMITED.
we will occasionally update this Privacy Policy. When a revision is
made we will revise the "last updated" date on this page. We may make additional features, functionality,
offers, activities, or events available to you subject to additional or different privacy rules that we
disclose in connection with those opportunities.
In this policy, “personal information” means
any information relating to an identified or identifiable individual who engages with our Services or otherwise
becomes a customer of BM
FASHION LIMITED.
At various times
when you visit our Site or use our Services, you may decide to provide us with your personal information. You
should know that we receive and may store all personal information (whether written or oral) that you provide to
us. We may also collect certain information automatically from you. Depending on how you interact with our Site
or Services, we may collect, use, and share the following categories of information about you (unless otherwise
restricted by law):
·
When
You Navigate to Our Site
·
When
You Interact with Features on Our Site
· When You Make a Purchase with Us
·
When
You Interact with Us via Social Media
·
When
You Book an Appointment at Our Showrooms
· Information gathered
through cookies and other tracking technology (see the Tracking Technology section for more
information)
· Device and browser
information
· Information gathered
through web server logs
· General location
information
· To run essential
features on the site
· To optimize the
performance of the site
· To detect security
issues and prevent fraud
· To offer you
personalized content, including by providing customized content and advertising, which may be on our Site, other
websites, mobile devices or applications, or other channels (whether online or offline)
· To understand our
customer demographics, preferences, interests, and behavior
· To improve marketing
and promotional efforts, and overall customer experience
· Site optimization
service providers
· Site security service
providers
· Marketing service
providers
· The Site may not run
correctly
· You may not be able to
make a purchase
· You may not receive
Blue Nile marketing
· Information gathered
through cookies
· Your product browsing
history
· Information provided
through your Wishlist
· To provide you information on items you added to your Wishlist or viewed recently
· To provide and improve
our services and product offerings, and develop new ones
· To understand our
customer demographics, preferences, interests, and behavior
· Service providers who
power the features on our Site
· We will not be able to
provide you with personalized content
· Some features on our
site will not be able to run
· Your full
name
· Your phone
number
· Your e-mail
address
· Your physical
address
· Your payment
information
· To facilitate your
purchase and provide to services you request
· To facilitate your
warranty or other services such as cleanings, repairs, or resizes of your products
· To confirm and track
your order
· To facilitate
returns
· To facilitate our
Diamond Upgrade Program
· To detect and prevent
fraud and other abuse
· Payment service
providers
· Shipping
providers
· Fraud and security
service providers
· You will not be able
to make a purchase
· You will not have
access to our warranty or other services
· You will not be able
to return a product
· You will not be eligible for our Diamond Upgrade program
· To help you complete
an order
· To respond to your
comments, inquiries, and requests
· To facilitate our
Diamond Upgrade Program
· To facilitate
returns
· To improve our
customer experience
· Our telecommunications
and call recording service providers
· You will not be able
to communicate with our Customer Service team
· Your full
name
· Your e-mail
address
· Your friend’s name and
e-mail address
· To provide you with
information and offers relevant to you
· To allow you to
share BM
FASHION LIMITED products with
your friends
· To administer and
fulfill our contests and other promotions
· Our sweepstakes
service providers
· Our marketing service
providers
· You will not receive updates from RECTITUDE 37 LIMITED
· You will not be able
to participate in any contests, sweepstakes, or other promotions
· You will not be able to share products with your friends
· To help you complete
an order
· To respond to your
comments, inquiries, and requests
· To facilitate our
Diamond Upgrade Program
· To facilitate
returns
· To improve our
customer experience
· Our telecommunications
and call recording service providers
· You will not be able
to communicate with our Customer Service team
· Your full
name
· Your e-mail
address
· Your friend’s name and
e-mail address
· To provide you with
information and offers relevant to you
· To allow you to
share BM FASHION
LIMITED products with
your friends
· To administer and
fulfill our contests and other promotions
· Our sweepstakes
service providers
· Our marketing service
providers
· You will not receive updates from BM FASHION LIMITED
· You will not be able
to participate in any contests, sweepstakes, or other promotions
· You will not be able
to share products with your friends
· Your full
name
· Your e-mail
address
· Your review of our
product and any pictures you submit
· To provide other
customers with reviews of our products
· To provide and improve
our services and product offerings, and develop new ones
· Our product review
service providers
· You will not be able
to post a review of BM FASHION
LIMITED products
· Your name
· Your social media
username
· The content of your
social media post
· To provide you with
information and offers relevant to you
· To respond to your
comments, inquiries, and requests
· To help administer and
fulfill our contests and other promotions
· The social media platform on which you interact with RECTITUDE 37 LIMITED
· You will not be able
to interact with BM FASHION
LIMITED on social
media
· Your full
name
· Your e-mail
address
· To process your
request for an appointment
· You will not be able
to book an appointment
Additionally,RECTITUDE 37 LIMITED may use your
information to comply with applicable legal requirements and RECTITUDE 37 LIMITED's policies and
procedures, and for any other uses with your consent.
We may also combine
the information you provide to us over time and we may combine such information with information that is
publicly available, collected through cookies and other technologies, and information that we receive from our
partners, affiliates and other third parties. We may use that combined information to better provide you the
Services and to better provide you personalized content, customized content and advertising.
We value your
comments, feedback, testimonials, etc., which help us improve our services and products. By making such
submissions to us, you assign your rights in the submissions to us as described in the "Submissions" section of our
Terms and Conditions page.
We may use, or
permit our business partners to use, the following tracking technologies for the purposes described
below:
Cookies: A cookie is a
small file that resides on your computer, mobile phone, or other device, and allows us or our business partners
to recognize your device when you return to our Site and record information about your usage of our
Site.
We use cookies for
five general purposes as follows:
1. Essential
Operational: Cookies are necessary to allow us to operate our Services. For example, they are required to
help you access secure areas (such as your account pages) and to use features like our shopping
basket.
2. Performance
and Functionality: Cookies help us enhance the performance and functionality of our Services. For example,
cookies help us identify you or your device when you come back to our Service so that you do not have to login
to see your shopping basket.
3. Analytics,
Customization and Security: We use analytics and customization cookies, including third party cookies, to
gather information on how our Services are being used by our visitors and to measure how popular our marketing
campaigns are. We use the data we get to help customize our Services for you and make the content you see as
relevant as possible. We also use the data we collect to help identify and prevent fraud, and to track visits
from our affiliates or partners.
4. Targeting/advertising: Cookies
help us to customize and regulate (e.g., by capping the frequency of) the advertisements you receive, provide
you with tailored offers, and measure the effectiveness of our advertising. For instance, if we target an ad
campaign through an online advertising network, we might use cookies on our Site to estimate how many viewers of
the ad later visited our Site – and therefore, how effective the ad campaign was. Or, we might “retarget”
visitors to our Site by providing them offers (whether through online display media, email or direct mail)
similar to those they viewed or expressed interest in during their Site visits. See the section below
titled Interest Based
Advertising for more
information.
5. Social
networking cookies: Cookies allow visitors to share our pages and content through third-party social
networking websites.
Website and
mobile application log files: We may make use
of log files created automatically with access and use of our Services for analytics purposes.
Tracking
Images: We may use
tracking images (such as GIFs), which are small image files that we embed into our e-mails, to learn whether you
opened or forwarded the e-mail or clicked on any of the content. This information tells us about our e-mail’s
effectiveness and helps us ensure that we’re delivering information that you find interesting.
Local
Storage: We use local
storage (such as HTML5 or Flash) to provide you a rich web experience and to provide you with relevant content
and advertising.
Other
technologies: We may make use
of other tracking technologies similar to the ones described above for similar purposes described
above.
Interest Based
Advertising: Third parties
may use cookies and other technologies to collect information about your online activities over time and across
different websites, including our Site. Third parties we work with may also use other “device-graphing”
information in order to make inferences and connections about our customers and potential customers across
various devices – such as mobile phones, tablets and browsers. (These companies may, for instance, make
inferences that devices seen at a common IP address are used by common users.) Companies that we share
information with may use the information we provide to them, often in combination with their existing
information, to provide you with more relevant advertising tailored to your interests. We also may obtain
information for this purpose from third-party websites on which our ads are served. The information our ad
networks may collect on our behalf includes data about your visits to websites that serve RECTITUDE 37 LIMITED advertisements,
such as the pages or advertisements you view and the actions you take on the websites. This data collection
takes place both on our websites and on third-party websites that participate in these ad networks.
Along with the
sharing described above, we may share your information, including personal information, with others as
follows:
RECTITUDE 37 LIMITED entities: We
may share your personal information with our affiliated entities, e.g., any corporate subsidiaries or
affiliates.
Service
Providers: We may use third-party service providers to perform certain services on our behalf, including:
shipping, payment processing, billing and collections, data storage/management, webhosting, fulfillment,
assembly, marketing and data enhancement, mailing, and emailing as well as various customer, tech and
operational support.
Special
Events: If you choose to participate in a special event (for example, a promotion, contest, or
sweepstakes), BM FASHION
LIMITED may share your
information with those organizations participating in the applicable event.
Compliance with Law
and Fraud Protection: We may disclose your information: (1) when we believe in good faith that it is
necessary to comply with any applicable law, regulation, legal process, or governmental request, such as lawful
requests by public authorities, including to meet national security or law enforcement requirements; (2) in
order to investigate, prevent or take action regarding potential illegal activities, suspected fraud, situations
involving potential threats to the physical safety of any person or situations involving potential violations of
our Terms and Conditions or other policies; (3) to other companies and organizations for fraud protection and
risk reduction; and (4) to enforce any agreement we have with you.
Business
Transfer: Your information may be disclosed as part of any merger, sale of company assets or acquisition,
as well as in the event of an insolvency, bankruptcy or receivership (or in due diligence leading up to any
acquisition), in which case information would be transferred as one of the business assets of the
Company.
Aggregate
Information: We may, and we may authorize third parties to, create aggregate records from personal
information by excluding information that makes the information identifiable. We may use and disclose, and
authorize third parties to use and disclose, aggregate non-personal information at our discretion.
RECTITUDE 37 LIMITED does not
knowingly collect personal information from children under the age of 13. If we learn that we have collected
personal information from a child under the age of 13, we will delete that data from our systems. Please visit
the FTC's website at https://www.ftc.gov for tips on
protecting children's privacy online.
Our Site may provide
links to third-party websites which are outside our control and not covered by this Privacy Policy. We encourage
you to review the privacy policies posted on these (and all) websites.
We utilize a
combination of physical and electronic security technologies, procedures, and organizational measures to help
protect your personal information from unauthorized access, use or disclosure. While we strive to safeguard your
personal information, we cannot guarantee or warrant the security of any information you disclose or transmit to
us.
If you have created
a BM FASHION
LIMITED account you can
review and change certain personal information relating to your RECTITUDE 37 LIMITED account at any
time by logging on to your account. Otherwise, to learn more, please contact us as set forth below.
Where permitted by
applicable law, we want to communicate with you on our marketing initiatives, but only if you want to continue
to hear from us.
E-mail
promotions: To opt out of
receiving e-mail promotions that we send you: (1) select "unsubscribe" on our subscription status page and enter
the requested information or follow the unsubscribe instructions in any of our promotional emails; To
opt out of telephone promotions, you can tell us when we call you or you can send us a postal request. To opt
out of postal mail promotions, please send us a postal request. Opting out of communication with us does not
affect our communications with you via telephone or email related to your orders with us or other transactional
emails.
Cookies and
Tracking Technologies: You are always
free to decline cookies if your browser permits; although, by declining the use of cookies you may not be able
to use certain features on, and significant portions of, our Site. Also, because information we obtain may be
combined, we may still be able to identify your web browser, computer or mobile device when you access our
Services even if you disable cookies. Some browsers incorporate a “Do Not Track” (DNT) feature that, when turned
on, signals to websites and online services that you do not wish to be tracked. Because there is not yet an
accepted standard for how to respond to browser DNT signals, we do not currently respond to them. For more
information about the use of cookies and how to block them, visit www.allaboutcookies.org, www.youronlinechoices.eu (Europe)
or www.aboutads.info/choices (United
States).
Interest Based
Advertising: You may opt out
of receiving personalized advertisements from advertising companies that are members of the Network Advertising
Initiative or who subscribe to the Digital Advertising Alliance’s Self-Regulatory Principles for Online
Behavioral Advertising by visiting http://www.networkadvertising.org/choices and www.aboutads.info/choices.
Where required by
law, we obtain your prior opt-in consent at the time of data collection for the processing of (i) personal
information for marketing purposes and (ii) personal information deemed sensitive pursuant to applicable
law.
If you are a
California resident you have the following rights under the California Consumer Privacy Act:
Right to
Know. You have the right to know and see what data we have collected about you over the past 12 months,
including:
· The categories of
personal information we have collected about you;
· The categories of
sources from which the personal information is collected;
· The business or
commercial purpose for collecting your personal information;
· The categories of
third parties with whom we have shared your personal information; and
· The specific pieces of
personal information we have collected about you.
Right to
Delete. You have the right to request that we delete the personal information we have collected from you
(and direct our service providers to do the same).
Other
Rights. You can request certain information about our disclosure of personal information to third parties
for their own direct marketing purposes during the preceding calendar year. This request is free and may be made
once a year. You also have the right not to be discriminated against for exercising any of the rights listed
above.
Certain information
may be exempt from such requests under applicable law. For example, we need certain types of information so that
we can provide the Services to you. If you ask us to delete it, you may no longer be able to access or use the
Services.
To exercise your
rights under the California Consumer Privacy Act, please contact us by either sending us an e-mail, or by phone
at (909)-470-6268. Please provide your
full name and e-mail address so that we may respond to your request as quickly as possible. You will be required
to verify your identify before we fulfill your request. To do so, you will need to provide us with certain
account information, such as your full name and email address. You can also designate an authorized agent to
make a request on your behalf. To do so, you must provide us with written authorization for the agent to act on
your behalf. You will still need to verify your identity directly with us.
California law
requires certain disclosures about Personal Information we ‘sell,’ which for the purposes of the California
Consumer Privacy Act (CCPA), means making personal information available to third parties in exchange for
valuable consideration, which some may claim includes allowing advertising companies to collect unique cookie
IDs through our sites when you use our Services. Under that interpretation, we ‘sell’ personal information to
advertise our products to you. In the preceding 12 months, we have ‘sold’ the following categories of personal
information to the following categories of third parties:
Categories:
· The specific pieces of
personal information we have collected about you.
Third
Parties:
· Interested based
advertising partners
For more information
about Interest Based Advertisers, please see the Interest Based
Advertising section
above.
You have the right to opt out of these sales at any time by visiting our Do Not Sell My Personal Information page. We do not knowingly ‘sell’ personal information about consumers under the age of 16.